TikTok is introducing a new feature that enables them to reduce the volume of AI-made media appearing in their timelines. This initiative comes as the company announced that it now features more than 1 bn content made with AI.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a full-scale launch. This shift aligns with a increase in content created by AI, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that nearly a tenth of the quickest rising content creators on a competing service only show content made by AI. A considerable share of this content is considered low-quality AI content, a term for inferior, factory-style content that is typically illogical or bizarre.
Based on user feedback that a lot of users appreciate content made with AI tools, including AI artwork to educational videos, and we want to offer the community the option to increase or decrease of that, according to their own preferences,” said a company executive.
Volume and Proportions
The service shared that there are now 1.3bn videos on its service labeled as AI-generated. Overall, in excess of 100 million media items are submitted to the app daily, making clips made by AI a minor portion of its total content library.
How to Adjust Settings
Users will be in a position to decrease or raise the amount of AI content they see by using the content preference feature in the platform and picking “AI-generated content”. Additional categories that currently be adjusted under the setting cover politics, fashion, beauty, and dance.
AI Disclosure Rules
Its guidelines oblige users to identify “realistic” artificially created content, and it bans dangerous deepfakes of public figures or crisis events. Any realistic AI-generated clip that is without a tag can be taken down under its user guidelines.
Additionally, the app will now apply an AI-generated watermark to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This measure is designed to stop users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2 million AI literacy fund for professionals and groups to produce educational content about using AI responsibly. This project will support educational bodies specializing in training coding and technology.
Platform Protection
TikTok has justified its moderation strategy, following controversy over intentions to make redundant hundreds of content moderators in the United Kingdom. It is planning to eliminate 439 jobs in its content moderation department in the UK capital, with trade unions and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive stated that human moderation would remain essential, but automated tools can protect employees by filtering out the most distressing content before it is viewed by humans. The company reported a notable drop in shocking and graphic content handled by content reviewers over the previous year due to intervention by its machine learning processes.
It is vital to combine humans and technology to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a lot of the machine support is proving valuable process content quickly.”
